“…a famous saying in Marketing says, “Not everything that matters can be measured, and not everything that can be measured, matters.” Now most everything in the world of B2B Marketing can be measured. But what really matters is the value you can give to customers… by knowing them … what they have purchased … and what they might want to purchase in the future….even before they know themselves. This intimate customer engagement can be THE differentiator for your company….True growth companies think and act in this way using the tools and principles inside the pages of B2B Data Driven Marketing. It is THE source for the secret to customer intimacy.”