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“If you thought you knew B2B database marketing, think again. The depth, comprehensiveness and managerial direction that Stevens and Kushner present in this new text will surprise even veteran marketers. It’s a veritable consulting guide on how to consider, develop, execute and evaluate B2B marketing in an age of technology and interactivity. This is a spectacular handbook every B2B manager should have. Don’t go to market without it.”

Don E. Schultz - Emeritus, Medill School Northwestern University
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