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“I’ve worked with Ruth for more than 20 years. During that time she has been a thought leader about B2B database marketing. She is strategic — assisting companies to put in place databases that help them achieve their marketplace goals. And she’s knows how to execute — understanding all that needs to be done to build a great database. This book will be a key reference for all B2B database marketers.”

Gary Skidmore - CEO, Aberdeen Market Intelligence
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